How to Register a European Trademark: Step-by-Step Guide
Securing a trademark across the European Union (EU) is a strategic move for businesses aiming to protect their brand identity in a unified market. The European Union Intellectual Property Office (EUIPO) offers a streamlined process to register a European Union Trademark (EUTM), granting protection in all 27 EU member states through a single application. This comprehensive guide outlines the steps involved in registering a trademark via the EUIPO, incorporating the latest updates as of 2025.
Table of Contents
Understanding the European Union Trademark (EUTM)
An EUTM provides exclusive rights across all EU member states, simplifying the process of trademark protection within the EU. Key benefits include:
- Unified Protection: One registration covers all 27 EU countries.
- Cost-Effective: Avoids the need for multiple national filings.
- Renewable: Valid for 10 years, with indefinite renewals in 10-year increments.
- Enforceable: Provides legal grounds to prevent unauthorized use across the EU.
Types of Trademarks Registrable with the EUIPO
The EUIPO accepts various types of trademarks, including:
- Word Marks: Standard characters without stylization.
- Figurative Marks: Logos or stylized text.
- Shape Marks: Three-dimensional shapes.
- Position Marks: Specific placement of a sign on a product.
- Pattern Marks: Repeating patterns.
- Color Marks: Single colors or combinations without contours.
- Sound Marks: Specific sounds or jingles.
- Motion Marks: Moving images.
- Multimedia Marks: Combination of images and sounds.
- Hologram Marks: Marks with holographic characteristics.
Step-by-Step Guide to Registering a Trademark via EUIPO
- Pre-Filing Search and Legal Consultation
Conduct a comprehensive search to ensure your desired trademark is not already registered or similar to existing trademarks. Utilize the EUIPO’s eSearch tool and consult a trademark attorney to reduce the risk of objections.
- Prepare Your Application
Include the following:
- Applicant Information
- Representation of the Mark
- List of Goods and Services (classified under the Nice Classification system)
- Language Preferences for opposition proceedings
- Submit the Application
File your application online through the EUIPO website.
- Pay the Fees
As of 2025:
- €850: Basic fee for one class
- €50: Fee for the second class
- €150: For each class beyond the second
- Examination by EUIPO
EUIPO examines the application for:
- Formal Requirements
- Classification Accuracy
- Absolute Grounds for Refusal (e.g., descriptiveness, lack of distinctiveness)
Applicants have two months to correct any issues.
- Publication
If the application meets all requirements, it is published in the EU Trade Marks Bulletin. A three-month opposition period follows.
- Opposition Proceedings (If Applicable)
Third parties may oppose registration based on prior rights or absolute grounds. The procedure includes:
- Cooling-Off Period (initial 2 months, extendable to 24 months)
- Adversarial Phase (exchange of arguments and evidence)
- Decision (appealable)
- Registration and Certificate Issuance
If unopposed or successful in opposition, the trademark is registered, and a digital certificate is issued.
Maintaining and Renewing Your Trademark
- Validity: 10 years
- Renewal: Indefinitely renewable in 10-year increments
- Use Requirement: Must be used within five years to avoid revocation
SME Fund 2025: Financial Support for Small Businesses
The EUIPO SME Fund offers up to €1,500 in reimbursements to eligible small and medium-sized enterprises for trademark registration. Learn more.
Frequently Asked Questions
How do I get a European Union (EU) Trade Mark?
File an application with the EUIPO, including a representation of the mark, a list of goods/services, and pay the applicable fees. The EUIPO examines and publishes the application, allowing for opposition. If no valid opposition arises, the mark is registered.
What is the difference between EPO and EUIPO?
- EPO: Manages European patents.
- EUIPO: Manages EU trademarks and designs.
How to apply for an EUIPO Trade Mark?
Visit the EUIPO application portal, choose the appropriate form, complete the application, and pay the fees.
How much does it cost to trademark in the EU?
- €850 for the first class
- €50 for the second class
- €150 per additional class beyond the second
Why Choose Connor Legal for Your Trademark Registration?
Connor Legal offers:
- Expert legal consultation
- End-to-end application assistance
- Representation during opposition
- Ongoing support for renewal and enforcement
Ready to secure your brand across Europe? Contact Connor Legal today to get started.
